Film Production from Media Mix with AI

Effectively Showcasing Core Messages Using New Technologies

Moving images for social media and company websites have long been state of the art. Thanks to cell phones and free software, quickly produced videos are hardly a challenge for anyone. Nevertheless, in the context of corporate communication, the question arises as to how complex issues and technical content can be effectively conveyed in a film.

It quickly moves from one requirement to the next, and the project quickly turns into a full-blown film production with days of shooting, post-production and a corresponding budget.

You can see that there is another way in our film on the topic of communicative tension in the company.

Artificial intelligence holds enormous potential for fast & good results.

Our Service Portfolio for the Film on the Communicative Field of Tension

Organisation & Execution

At the beginning - as always in our projects - there is joint planning and goal setting. It should be a movie! What do we need for it? And how do we implement the whole thing? We quickly realize that we want to incorporate and use the possibilities of AI. The result is a storyboard with a shooting schedule, which envisages the creation of images and sound using AI.

Methodology and Content

We first structured the content using a simple infographic and then translated it into vivid images and text. In this way, we are able to capture even seemingly dry and complex information and transform it into something that is easy to understand.

Graphic media

PowerPoint offers a solid basis for preparing content for a movie in a precise and interesting way. The available animation options bring movement into play and cleverly support the information to be conveyed visually.

AI Support

We created the futuristic image motifs using suitable prompts via an AI tool. The exciting thing about this is that you have to pay close attention to which 'errors' (does the person really only have five fingers on one hand?) creep into an image and how you can prevent them. When generating the speaker's voice, we decided to use a text-to-speech tool. Again, there are amazing possibilities to give the voice any accent or style you want.

Film Production

We then edited the individual parts created from the PowerPoint film export and the sound file of the voiceover text and added appealing background music. The result was a professional and cost-effective film.

Competences Involved

The following areas of expertise come into play in such a film production:

CONCEPT

CONTENT CREATION

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